Are you struggling with getting more traffic to your blog from Pinterest? While Pinterest is usually one of the top traffic sources for most Christian bloggers, there are a few ways to give that traffic an even bigger boost.
The easiest way is to simply create new pins for older posts. By creating new pins, you can put share the post again with fresh “packaging” and get it in front of new Pinterest users.
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Why Do I Need to Create New Pins for Older Posts?
If you've been blogging for any amount of time, I'm sure you have trouble keeping up with the constant changes that Pinterest likes to roll out! While this does happen quite often, there are 2 things that have never changed – pinning consistently and pinning new content. To pin more consistently, you can use Tailwind to schedule your pins out at specific intervals. But what constitutes “new content?”
Pinterest has said that “new content” can be:
- a new pin for a newly published post
- a new pin for a post that you've previously pinned
When you create a brand new image and change up the text a bit on the description, Pinterest will view this as brand new content. This is so much easier and a lot more do-able than writing a new blog post every single day! This is also a great way to give those older, forgotten posts a little (or a lot) traffic boost.
Creating Your New Pins for Older Posts
Creating new pins for older posts isn't as daunting as you might think. Fortunately, programs like Canva make it super easy to create a set of templates that you can easily change out the titles on.
If you are just getting started with your blog, you should make it a part of your “before publish” routine to create a set number of images right then and simply save the additional ones to your computer for pinning later. If you've been blogging for some time and just now beginning to create new images, you can simply start with a spreadsheet listing all of your blog post URL's.
Create a Spreadsheet
The easiest way to keep track of your pins and which posts you've already created new pins for is to create a simple spreadsheet (Excel works perfectly) where you will have a column listing all of your post (and page) URLs. The second column can include the post's original publish date.
Then create columns for the additional pins. (If you make 5 pins then create 4 columns.) Once you have all of your posts listed, you will start with Post #1 and run down the list, pinning one new image each day and entering the date in the column for that pin.
Once you have pinned a new pin for all of the posts, start back over with Pin #2. Each time you start over the list will be longer because you'll be adding your newly published posts to the list.
Create Blank Pin Templates
It is important that you create the templates ahead of time. You can create them all in one file using Canva, then go in and change out the text on each one for each of your posts.
I use Canva Pro and they have a lot of really great Pinterest templates. I use them and just change the colors, background image and fonts.
Pinterest is a visual search platform and everyone is drawn to different colors and styles. To increase the chances of my pins getting clicked on, I change up the colors, styles, and even the text on each additional pin.
How to Add New the Pins to Pinterest
Now that you have all of your pins created and ready to go, how exactly do you go about pinning them? There are 3 main ways to get your new pins circulating.
Update Older Blog Post
If you've been blogging for any amount of time, you have probably made great strides in your pin creation from when you first started. I know when I go back and look at some of my older pins, I'm like “who in the world made that?!”
Simply go back to the post and switch out the pinnable image for one of your new ones. Be sure to use a new keyword-rich description with hashtags. this can be easily done with Tasty Pins. After you finish, visit the post and pin it directly from the actual post to either your blog board or the most relevant board.
Manually Upload to Pinterest
The second way to add new pins for older posts is to manually upload them directly to Pinterest. This works perfectly for round 2, 3, … of the new pins later on and these won't physically be on your actual blog post.
Simply click on the “create” button at the very top of the page (left side on desktop view). The next window that pops up is where you will add your pin details.
- Upload the pin image
- Give it a Great Title
- Give it a keyword-rich description that includes relevant hashtags
- Enter the URL for the blog post
- Select the board that you want to pin it to
Creating New Pins for Older Posts Will Increase Traffic!
By creating new pins for older posts and just making this a regular part of your blogging routine, you will begin seeing an increase in Pinterest referral traffic to your blog. As I mentioned with the spreadsheet, simply run through the full list of posts, then start over. You can pin 1 new pin each day or you can pin more. I usually try to do 2 pins per day since I do have quite a bit of content to run through.
The only time I veer from the list order is if I suddenly see a spike in traffic from a particular pin (a viral pin). When I see that a pin has gone viral, I'll go ahead and pin a new one for that particular post to hopefully keep the momentum going. Then I'll return back to my list and continue on.
I am definitely NOT a Pinterest expert! If you'd really like to learn how to harness the power of Pinterest to grow your blog, I highly recommend Pinterest Ninja. Megan is great about keeping you updated on all the latest Pinterest changes (and Pinterest changes often!).