A resource library is a great way to provide additional content to your readers beyond a blog post. They can also be a great way to provide additional, premium content to your email subscribers. Having a combination of open and password-protected resource pages will enable you to generate consistent traffic to your site and can also help in increasing affiliate income (if you are monetizing your blog). This tutorial will show you how to create a resource library that your readers will love!
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What is a Resource Library
A resource library can be any content in which you provide a collection (or list) of various resources related to your target audience. What you offer in your resource library will vary depending on the overall needs of your audience and you can (and should) have more than just one. They are created and published on the “page” template (not the “post” template), which means you must provide a physical link to them on your blog (they won't show in your regular blog feed).
There are two types of Resource Libraries:
- Open – This one is available for general traffic and will be indexed by search engines so it can send you organic traffic.
- Password-protected – This one is only accessible to those who have the password. This type is used as an email optin incentive and contains premium content reserved for your subscribers. The link to the resource library and the password can be given to your subscribers in your Welcome Email. When you add new content to the library, be sure to send out a special email to let them know (and include the link and password in case they've misplaced it).
How to Create a Resource Library
- Open a Blank Page Template – Your resource page will be created on the PAGE (not post) template. You'll want to draft it in a similar way to how you draft a regular blog post.
- Choose the Best Keyword – The first step in planning your resource library is to do SEO keyword research for what people might be searching for to find the type of content you'll be including in it. You'll want to think outside the box in what this might be. Start with the most basic search query such as “resources for Christian moms” and see if there is search volume. If not, look at the related searches on the right side of the page. Sometimes, your search term might not actually have the word “resource” in it.
- Collect Your Resources – The actual content for a resource page can be anything from links to other helpful websites/blogs, links to products you recommend, links to other content you've created on Page templates, and affiliate links. Just make sure all of the recommendations relate to the topic of your resource page. Be sure to reach out to other Christian bloggers in your niche to see if they offer any great resources to their audience. If so, simply including a link to their blog would be a great way to also support another fellow Christian blogger!
- Format the Page – In order for your resource library to have a chance at ranking in search results, you'll want to ensure you format the content in the same way you would format an actual blog post (with headings and keywords). Don't just create it as a simple list of things. You need to have headings and paragraphs so you can incorporate your keywords and additional related keywords. This will help in getting the page to rank in search results.
Since content created on a page template won't display in your blog feed, you must put physical links on your blog for readers to find and access them. There are several ways to accomplish this (and you should use all of them).
- Link in the navigation menu
- A Clickable image on the sidebar
- Internal links in blog posts
Increase Blog Traffic with Resource Pages
Aside from getting your resource pages found organically by drafting them for a specific SEO keyphrase, you can also use them to increase your traffic from your blog posts, Pinterest and via email. For those of you trying to reach the traffic threshold for getting approved for Ad networks like SheMedia or MediaVine, using Pinterest and email to promote your Resource Pages can really help you reach those numbers.
- Blog Posts – Be sure to mention (and link to) your resource pages in each blog post.
- Pinterest – Just like with your regular blog posts, you should have a pinnable image for each of your resource pages. You should also be adding new (different) images directly to Pinterest for these pages on a regular basis. By switching up the image and the wording on the image, you are increasing the opportunities for people to see and click through them to your site.
- Email Subscribers – Another highly productive way to increase the sessions and page views to your site is to include links to your blog content in each and every email that you send your subscribers. You should already be sending them the links to the most recent blog posts, but you should also be reminding them of your resource library. You can make this a regular blurb in your emails that you send out. When you add new content to your resource page (such as adding new printables) you can send out a special email just to let them know. Each click to the resource library is a new session and a new page view.
Resource Library Examples
Kingdom Bloggers has 2 regular resource pages that are a part of the blog.
I also have 2 password-protected resource pages reserved for my subscribers. For my general faith subscribers, the resource library offers a collection of printable Bible verse coloring pages, printable Scripture cards, and graphics that can be used for Instagram. For my blogging tips subscribers, the resource library has a collection of checklists, stock images, links to my private Youtube tutorials, and other goodies.
Some other examples of a resource library include:
- Resources for Christian Women
- Collection of Bible Studies
- Resources for Moms
- Christian Parenting Resources
- Marriage Resources
- Resources for New Moms
- Resources for Special Needs Moms
- Recommended Reading List
Creating a Resource Library for Your Christian Blog
A good resource page is a must for any Christian blog. Not only can it provide additional value to your readers, but it can also help to increase the sessions and page views to your blog. They can even be used to reward your loyal subscribers by offering them premium content that isn't available in the blog content.
I'd love to see some examples of resource libraries that you offer your Christian blog audience!
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