The best way to save time and be more effective and productive as a Christian blogger is to repurpose content you've already created!
Most bloggers experience overwhelm because they try to do all the things and be in all the places (social platforms) at once without an actual plan.
When you learn to repurpose your written and video content, you aren't doing each one from scratch every time!
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Why is Repurposing Content Important?
Repurposing content – written and video – is important for several reasons. But the 2 most important ones (in my opinion) are:
- Time Management
- Reaching More People
We have a limited number of hours each day to work on our blogs. Every second counts!
When you can make one thing and then use that one thing in a variety of ways, you are saving yourself so much time and energy. This will free you up to work on other more important tasks that you would otherwise not have time to do.
Reaching New People
Each platform has an audience. Blogs have an audience. Instagram has an audience. Facebook has an audience. TikTok has an audience.
And while some audience members hang out in multiple places, most do not. Most people pick one platform and that is where they spend the majority of their time.
By sharing your content across multiple platforms at the same time, you are able to reach a much wider audience!
How to Repurpose Blog Content
There are so many ways to repurpose your blog posts! When you begin writing a new post, you should already be thinking of ways to reuse the content in other ways and on other platforms.
Below, I've listed just some of the more common ways. But your creativity can definitely come up with additional ways!
Recycle them by Email
One of the best and most effective ways to repurpose an old blog post is to resend it via email!
- You can send it as the main blog post for the week. You don't have to send out the newest post! Instead, use one of your older posts (especially those that don't have much organic traffic).
- You can also add an additional email each week using them. I have a weekly Wednesday email that I call Wednesday Wisdom Devotional and it is an older post being recycled.
- You can (and should) include Resource Content in your weekly newsletter. Create a standard newsletter template and add a section for Bible Study Resources (or whatever your niche is) and include links to important posts/pages related to your ministry.
Use them in your FB Group
Understand that people don't join FB groups so they can click your links. In order for you to be productive with repurposing your blog posts in a FB group, your group (and the content) needs to add value and have a purpose.
One great example is a Bible Study FB group. If you have content that relates to Bible study topics (methods, character studies, etc), you can use these as references for the weekly study you are leading in the group.
Use them for reference in a course
If you are creating a course, chances are it directly relates to your blog. Use some of your content as a reference in the course!
In my courses that teach Christian Blogging, instead of writing everything out, I include a summary of the topic but link them over to the full blog post tutorial on my site.
Make a Youtube Video
If you are writing content based on keyword research, chances are there are similar search results for videos on that same topic.
If your blog post offers tips on how to do something, “How to” videos are very popular! You've already itemized the steps in your written content so now you just need to talk about it in a short video!
Studies show that more people engage with video than with written content so adding it can definitely increase your reach!
Use them for a Podcast
If you've ever wanted to start a podcast, your blog content is a great way to get started! Instead of worrying about what to talk about, just turn your written content into a verbal conversation and record it!
Make Pinterest Idea Pins
Although Pinterest hasn't been the most productive platform for traffic, adding idea pins does seem to revive your older blog post pins.
You can use Canva templates to easily take some of the highlights (points) from your blog post and turn them into an idea pin.
And the best part is that you can reuse that video for something else (we'll talk about this in the next section).
Make IG/FB Reels
You can easily turn the point of your blog post into a short IG or FB reel.
Yes, you can also just make graphics with verses or bullet points, but reels get much higher engagement and visibility with the IG/FG algorithm.
Plus you can repurpose the video later for something else!
Just like with other social media, you can easily create short videos about your blog post topic into fun, creative TikTok videos!
I know many Christian bloggers have an aversion to using TikTok but this is where the people are now and we, as Christians, must go where they are so we can share God's message there (but in a fun and creative way).
How to Repurpose Video Content
Learning to repurpose the videos you've already made will save you so much time and enable you to be more present on multiple platforms without overwhelming yourself!
The idea is to create a video once, then make minor edits to it so you can share it across other platforms such as IG/FB Stories, IG/FB Reels, Pinterest ideas pins, TikTok, and any other video platforms you use.
Turn a Youtube Video into multiple smaller videos.
If you've already created a Youtube video, you can easily use programs such as Filmora or Splice to take short clips from it. Use those shorter clips to make several videos to share to IG/FG reels, TikTok, Youtube Shorts, and/or Pinterest!
Turn a Live Video into a Youtube video
If you do live videos from Facebook or Instagram, you can download the mp4 file and reuse it as a Youtube video.
You can easily cut parts of it (if you go long-winded at certain points) using Splice or Filmora.
Use Social Media Videos for Ad Revenue
If you are a part of the Mediavine or other Ad Revenue programs, you can easily repurpose the videos you've already made for TikTik or other social channels into revenue-earning videos on your blog!
Share the same video to multiple platforms
I saved the best for last!
The most productive way to repurpose video content is to simply share a single video across multiple platforms!
Watch the video below to see how I create one video and share it across all my social platforms in less than a couple of minutes!
The best way to do this is to record to your phone directly. You can also record on Instagram but any music you use won't save (just the video will save to your phone).
One thing to keep in mind, you don't want to use videos that have another platform's watermark on them. For example, TikTok videos are always downloaded with a watermark. There are apps that will remove it but I've found that recording elsewhere first, then sharing to TikTok works best.
Also, copyright laws prevent you from using the audio from one platform on another. So, sometimes you may need to add different audio when you upload that video to a different platform.
I typically record my videos directly to my phone and upload them separately to TikTok, Pinterest Idea Pin, Instagram (story or reel), and Facebook (story or reel).
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