One of the biggest struggles for most Christian bloggers is how to get more readers to subscribe to their blogs. While we think that readers will just love our content and jump at the chance to subscribe, unfortunately, it doesn't always work that way. You must give them a really great reason to allow you to take up space in their Inbox! There are so many content upgrade ideas that are perfect for Christian bloggers that you may not have even considered!
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Content Upgrade Ideas for Christian Bloggers
So what exactly is a content upgrade? You may be more familiar with the term “optin” but they are basically the same thing. And these are different from another term you may have heard of: lead magnet. So what's the difference?
A lead magnet is something that encourages readers to subscribe, but what you are offering is more of a “blanket” offer that relates to your blog as a whole. On Kingdom Bloggers, my main lead magnet for my blogging tips readers is to get access to my password-protected Christian blogging resources library.
A content upgrade is a freebie optin that is more specific to an individual post. An example of this for Kingdom Bloggers is the SEO Checklist that I offer on all posts having to do with SEO.
Of course, what I offer my readers will vary from what you offer yours. At the end of the day, the content upgrade idea must provide value to your reader as it pertains to the topic of that particular blog post.
By the way, if you don't yet have a bulk email service provider, we use ConvertKit here at Kingdom Bloggers. You can try it out for free!
1. Email Devotional or Bible Study Series
These are a series of emails delivered over a set period of time. You can create a different devotional series specific to each category that you write about. These could be a simple as a daily Bible verse with an actionable step to focus on or it can be more of a short Bible study on a particular verse of the Bible.
Here are a few examples from some of our Kingdom Bloggers Contributors:
2. Printable Bible Study or Devotional
Readers are always looking for new and creative ways to study their Bible. You can create various Bible studies for your readers to download and study at their own pace. We just launched a new series of posts where we break down pop-culture movies into God moments. I'm thinking I may turn this into a printable Bible study after we've completed the series. You can check out the first one about Unity Among Christians: A Bible Study with Captain America.Are you struggling to come up with ideas to encourage new subscribers on your Christian blog? Here are 16 content upgrade ideas that can help! Click To Tweet
These content upgrade ideas can include anything from a 30-Bible reading challenge listing specific verses to read each day to something like a daily gratitude challenge listing specific tasks to complete each day to show gratitude. These can easily be created in programs such as Canva where you can add a little decorative color to the printable page. Allyson from Rapt Motherhood has a really great 30 Days of Looking to Jesus Challenge that you can check out.
4. Printable Scripture Cards
These are easy to make in Canva and can easily be printed out by readers to remind them of specific verses you've captured in a post. Be sure to keep your colors to a minimum since they will be printed out because color ink tends to go fast (and is expensive).
5. Printable Scripture Coloring Pages
Who doesn't love to color? These are a perfect way to capture the verses you've used in a post and turn them into something they can use for their Bible study time. Click below to download some of your own! Not sure how to make them? Here is a post on how to create your own printable Bible verse coloring pages.
6. Printable Wall Decor
I don't know about you, but I love to hang pretty pictures on my walls and around my workspace. You can create a simple printable Bible verse with decorative art around it or some other type of encouraging quote that your readers can print out and hang.
7. Printable Lists
These are an absolute must for any “list-posts” that you create. I recently published a post about 102 Reasons for Going to Church. I didn't put a printable list in the post at first but got several emails asking if I could make one so I created in Canva and made it downloadable in the post. People love to have a reference for things like this. So, anytime you create a list – especially if it is actionable actions for them to take – give them a printable list to keep handy!
Be sure to check out Lullaby Lark's Mama Mantras list!Looking for ways to boost your subscribers? Here are 16 content upgrade ideas specifically for Christian bloggers. Click To Tweet
8. Printable Bible Reading Plan
Reading the Bible can be a bit daunting if you aren't sure where to begin. Having a ready reference of which verses to read each day can really be helpful to your readers. You could create this as a weekly, monthly, quarterly, or even an annual reading plan. Create them all and then put them together for a comprehensive Bible reading plan they can download and follow.
Do you have a testimony to share that is a bit too long for a simple blog post? Turn it into short, PDF e-book that your readers can download and read. These are super easy to create – you literally just need to type it out in Word and convert it to a PDF document for your readers. You can create a pretty cover for it using Canva and ‘Tada'! You have an E-book! You can check out Moms of the Bible from Laura @ Cheered on Mom below!
10. Chapter Preview
Do you have a book that you actually sell? Turn the first chapter or two into a single pdf for your reader to download. Not only can this help boost your subscribers, but it may also boost the sale of your book! Wendy @ One Exceptional Life just published an amazing book called Victory Over Affliction. She offers a glimpse of what the book has to offer as part of her subscriber optin.
11. Digital Mini-Course
If you have already created paid courses, create a free mini-version of the course and offer it to your readers as an incentive to subscribe. This could also help boost enrollment in the paid version of the course. Not sure what kind of course to create? Instead of a printable or daily email Bible study, consider making a Bible study course where you can include text and videos to help them in understanding the concepts being learned. Wendy
12. Private Facebook Community
Create a private Facebook community around the topic you blog about and encourage readers to join in the conversations you have there. Instead of just placing the clickable image in your sidebar, this could be a great opportunity to get them on your email list. Remember – Facebook isn't permanent and can have glitches from time to time. Having your group members on your email list ensures you can continue communicating with them if Facebook ever goes away or goes off-line.
13. Transcript of Recording of a Live Event
If you do regular live events (maybe a training or a Bible study), many readers may not always be able to attend it or maybe they just found you and didn't have the opportunity to watch it. You can record these and provide the links for your subscribers to watch them anytime.
14. Exclusive Video Content
One great way to reward subscribers is to give them content that isn't available to the general public. I have many video tutorials on my Youtube channel that are unlisted and meant only for my subscribers. Those who join my subscriber list are able to view these premium videos.
15. VIP Resource Area
Create a resource page that offers bonus content only available to subscribers. Although I do have a public resource page for bloggers on my site, I have one that is password-protected for my Blogging Tips subscribers. The bonus content includes free stock images each month, access to all premium video content, and other great stuff that isn't on the regular resource page. Aside from being a great resource for my subscribers, this is also a great way to increase page views to my site because I always remind my subscribers to visit the Resource Page when I email them each week.
16. Printable Resource Page
This is similar to a list of Bible verses to read but can be just about anything other than Bible verses. Whatever you write about, how can you provide a printable resource for your readers to use beyond their visit to your site? A great example of this is Jessie who provides social media support to churches and Christian bloggers. She has this amazing Christian Hashtags for Instagram printable.
Easy Content Upgrade Ideas for Christian Bloggers
There you have it! 16 content upgrade ideas to help you increase subscribers and build an engaged following for your Christian blog. Most of these can easily be created using Canva or other editing software programs and be easily added to your blog with email marketing platforms such as ConvertKit or MailerLite. Keep them simple, but ensure they are truly something that your readers would actually benefit from.
I'd love to hear what optin freebies have converted well for you? Are there any that I'm missing here on this list? Let me know so I can add it and give more ideas to those who may be struggling to come up with something.
Be sure to also read:
- Serving Your Christian Blog Audience – What is Your “Help”?
- Branding Colors Matter! Choosing Images that Truly Reflect the Light of Jesus
- How to Optimize Your Christian Blog for Pinterest Success