The most important thing to remember about blogging is that your blog content isn't about you or what you want to share with others. If you want your Christian blog to be successful (people actually find and visit your site), you must understand that the content you publish must satisfy a search query.
Blog content is meant to be found when people do a search in search engines such as Google, Yahoo, DuckDuckGo, and others. If no one is searching for what you are writing about – you will not have any visitors (naturally).
When you write content in a way that satisfies what people are searching for on the internet, you end up bringing your Avatar (target audience) to your site and not just a bunch of random people.
When you write content that satisfies a search query (and it is also optimized for SEO for that search query) you never have to actually promote that blog post!
When you satisfy a search query, you are setting your blog up for:
- more organic traffic
- more subscribers
- more income
When you optimize content to satisfy a search query, you are literally providing an answer to something that someone is typing into that search box. They come to your site because they were LOOKING FOR YOU.
Your content will then be indexed (hopefully) on Page One of search results. That means people will continually visit your site without you constantly having to promote it.
Related: Increasing Traffic with Bible Verses
When you optimize content to satisfy a search query and also create optins directly related to the content, you will start seeing people subscribe because they literally came looking for what you are offering.
This is also why it is important to really focus the type of content you publish so you are continually bringing the “right” visitors to your site.
When your content is optimized to satisfy a search query, and you (casually) insert affiliate links or links to your own products that relate to that search query, your conversions will happen naturally.
You don't need to “sell” them something because they were already looking for it!
A perfect example of this is if you had a post about powerful war room prayers and optimized it well so it was ranking on Page One results. As an optin for that post, you offered something along the lines of a printable list of the scriptures from the post plus a simple journaling printable. In this post, you also recommended a great printable prayer journal (that you sell or one from another blogger that you are an affiliate for.
People found this post because they were looking for prayer resources. If your optin and product recommendations both relate to that search query, you will see high conversions for both!
One last thing…
I've had many bloggers reach out for advice and help on this topic. Many of them are seeing that their posts come up for a given search query (keyword) but they don't get any traffic from it.
It is important to remember that a search query is only fruitful if there is an actual history of search volume for it! Just because you asked the question (the query) doesn't mean other people are. Just because your post is on page one doesn't mean there is actually traffic on that page to see it!
This is why using keyword research tools (I use Keywords Everywhere) and learning how to write content that is optimized for SEO is so important!
Watch this video where I talk more about satisfying the search query as well as finding topics that actually have a search volume.