Christian blogs are becoming increasingly popular for many Christian women to connect and grow in their faith and face the many obstacles in their season of life. A Christian blog can literally reach millions of people without regard to geographic location.
Unfortunately, so many Christian blogs fail to flourish because they haven't clearly defined a target audience. Defining your Christian blog audience is a crucial step in growing a successful Christian blog ministry.
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What Is a Target Audience
Simply put, a target audience is WHO your content is meant for. Defining your target audience means figuring out who they are and exactly what your content will provide to them (what is your help).
Simply “writing to the masses” is not the best strategy if you truly want your blog to flourish and reach others with God's message. The more focused your content is to a particular demographic and for a particular reason, the better search engines like Google can index your blog posts so they show up in search results.
Also, staying focused on a specific “person” helps ensure you are writing content that keeps them coming back.
Defining your Christian blog audience is the most important step for any Christian blogger in order to truly grow a successful blog ministry.
By the way, if you haven't yet started your Christian blog, be sure to read 10 Steps to Launching a Successful Christian Blog.
Why Do I Need a Target Audience
When I ask many Christian bloggers who their target audience is, they almost always say something along the lines of “sharing God's love with others.”
Think about this. If you are reading this tutorial, you are most likely a Christian blogger. You are most likely members of several different Christian bloggers groups on Facebook and participate in the different sharing threads.
I'm sure, as you make your way through visiting the other blog posts in the thread, you may find a few that you really like and relate to and decide to. Why? Because their content somehow resonates with you (because you are their target audience).
But others in the thread, you happily do the reciprocation and go on your happy way – because overall, the content doesn't speak to YOU. By really defining your Christian blog audience, you'll be able to speak directly to your readers in a way that will keep them coming back for more.
And when they come back for more, you will see more conversions in these areas:
- more traffic
- more subscribers
- more income
A Defined Audience Generates More Traffic
When you have a clearly defined audience, you will have a clear idea of WHAT your audience needs or is searching for. Remember – a blog is meant to help, solve a problem, or provide guidance on a particular topic.
People go to the Internet (the Google search box) and seek answers. Knowing your audience means you will KNOW what things they would be searching for. Once you know what they need, you can begin doing research to help you satisfy their search queries.
The more “niched” your blog is, the SEO foundation that is laid will also help Google with indexing your site for a variety of search queries related to your key area. When you are just writing all over the place – even though it is from a “faith” position, Google will have a very difficult time really understanding the purpose of your site.
As you lay that SEO foundation, you will begin seeing more organic traffic generated from actual Google searches by people seeking the information you provide with your content.
A Defined Audience Generates More Subscribers
When you really know who your audience is and what they need, you'll be able to come up with optin ideas that they'll definitely want. Oftentimes, I see random or very general optin freebies being offered that really have no relation to anything – they are totally random.
This is why they aren't converting to subscribers. You have to think of what you can give your reader (your target audience) that would truly be helpful and/or add value to their life. Something they really need and will use.
They'll also be more inclined to join your email list (not just grab the goodie and run) because they are truly interested in your content (because you write it specifically for them). When your optins are all over the place, you may get a good number of subscribers because they wanted the goodie. But once they start getting your regular emails, they'll quickly lose interest because you aren't writing to THEM.
Having a defined audience also makes it easier for you to really go deep in your emails to them. When you have subscribers that don't all fit the niche audience, you will struggle with what to write to them that keeps them interested and engaged. When you truly know them (a very specific “theme), you will be able to write directly to them in a way that keeps them coming back to read more.
A Defined Audience Generates More Income
When you really know who your intended audience is, you'll know what types of products or services they would actually need or want. Most Christian bloggers fail miserably at their affiliate marketing sales because they have no rhyme or reason for the links they throw out there in the blog posts.
Instead of just focusing on recommending a single product in a single blog post, you can write product round-up posts that list several of a particular type of product in a single post (making sure to use solid SEO for them).
Don't just make them “list” posts. Ensure you do the keyword research and format the post with actual written content so the search engine crawlers can index it.
Having a Defined Target Audience Matters!
If you didn't initially start your Christian blog with a specific audience in mind, it's not too late! You can take a pause and work on really defining who you want your blog content to impact. And please don't be concerned with feeling like you are excluding any particular type of person as you niche down. Your content needs to speak to one particular person – not the masses. This is the key to building a successful Christian blog ministry.
Feel free to take our free Defining Your Ministry Avatar course. This course will walk you through the steps of finding out who your blog was meant for. It includes actionable steps for researching your audience so you can begin writing content they need and want – and that will get found in Google searches. Be sure to also read about branding your Christian blog to make sure it really speaks to your audience.