How to Start a Christian Blog That Reaches More People for the Kingdom

Do you feel called to share God’s message online but not sure how to start a Christian blog?

Christian blogging, religious blogging, faith blogging, God blogging – no matter what you call them, faith blogs and online ministries covering a variety of Christian and faith-related topics have become increasingly popular in this new digital age that we now live in.

Not only is it a great way to channel your own inner desire to share God’s message, but these online ministries serve a much higher purpose – making sure God is where the people are so they can learn more about Him!

Starting a Christian blog has been the best decision I’ve ever made and enables me to share the gospel in such a powerful and far-reaching way!

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What is a Christian Blog?

A Christian blog is truly the best way to reach people across the planet with the Good News of Jesus! A Christian blog is like any other blog except that the blog posts related to faith-based topics. They are a great way to reach different audiences with with various ways of learning and implementing God’s Word into their lives. 

The first thing (and most important, in my opinion) is to understand that it is not a place to simply journal your thoughts, opinions, or write short devotional pieces.

It is a place to write content that answers the questions people are asking about God and the Bible online.

In order for you to reach a specific audience, you need to do your research so you can content that people are actually searching for online as it relates to the Word of God. 

This is why learning SEO is so important! 

Why Start a Christian Blog?

Starting a Christian blog is an exciting and most effective ways to share the Good News of Jesus! Christian blogging sites are the new way to take the Gospel to the people where they are. More and more people are turning to the online world to find answers and information on a variety of topics – including Jesus Christ!

Starting a ministry blog is such a life-changing experience – both for you as the writer AND for those who come across your content. We are no longer bound by the confines of our zip code because the Internet makes it possible for us to connect with others literally around the planet!

My own blogging journey has enabled me to connect with some amazing Christian bloggers from around the globe! These women and men have wonderful testimonies of their own to share about how God has impacted their lives – and blogging has enabled them to share that with so many people beyond their own church and neighbors.

If you have a gift for writing and a burning desire (or maybe you feel a strong calling) to share the love of Jesus and show others how to apply the Bible’s teachings to their daily lives, then religious blogging (starting a ministry blog) is definitely an outlet you should pursue!

How to Start a Christian Blog – Step by Step Guide 

Knowing how to start a Christian ministry blog the right way from the start will save you so much time and energy in the long-run. Contrary to popular belief, it isn’t as easy as just creating the website and starting to write.

Setting up a blog the right way will provide a solid foundation for you to generate organic traffic – visitors who are actually looking for your content.

Aside from the writing aspect of starting a blog, there are some important steps (and a certain order) in starting a successful blog that many new bloggers often overlook.

1. Seek God’s Direction
2. Defining your Niche & Target Audience
3. Domain and Name Research
4. Platform & hosting
5. Installing & Setting up WordPress
6. Define Blog Structure
7. Setup Social Profiles
8. Optimize for Pinterest
9. Setup Email Forms
10. Write Content
11. Launching your site

The following step-by-step instructions will help you get your blog set up for success!

Step 1 – Start Your Christian Blog with Prayer

The first step in embarking on any new journey is prayer. Starting a ministry blog is not something to just “jump in and hope it works.” In order to truly honor God, make sure He is with you each step of the way.

Maybe you have already prayed about it – keep praying! Not only will He give you ideas on the direction to take (what to blog about specifically), He will also make sure you get the resources that you need to do it right (maybe that’s how you landed on this post!).

Without prayer, however, you can easily fall into doing things the way YOU think they need to be and not so much how HE wants you to do to it.

Step 2 – Define Your Niche and Target Audience

The most overlooked step in starting a Christian blog is the step of defining a target audience. That means you need to determine who, exactly, your content is meant for and for what purpose.

A niche is basically the overall “theme” of what you plan to write about. Yes, “Christian” or “faith” are considered niches – but they are general in nature. Saying you want to start a Christian blog to simply share the love of God with the world is WAY too general.

Let’s say you wanted to have a Christian Parenting blog. Obviously, the topics would relate to faith and raising a family. But even within the Christian-Parenting category, you can further break it down – parenting teens, blended families, divorce, small children. Each of these types of parents would need and want different advice and Biblical inspiration.

Once you have decided on the overall topics you want to blog about, it is important to research and define your target audience. Who is your blog content for and how are you going to serve them with your content. This is an important, but often overlooked step! If you don’t get this part figured out, you will have a very hard time building a loyal and engaged following or generating organic traffic to your site.

Not sure how to get started? You can enroll in my free Defining Your Ministry Avatar course which will help you map everything out for your target audience.

Christian Blog Ideas

Any of the following general topics could be the focus of your faith blog. Within each category listed below, you could further define the target audience to a specific demographic within that category. (This is just a list of blog niche ideas – you can write about literally any topic and add a little Jesus to it!)

• Christian Parenting Blog
• Resources for Christian Women
• Bible Studies
• Chronic Illness/Health
• Scripture
• Lifestyle
• Targeted by Age/Gender
• Homeschool
• Business

An example of further defining a general niche would be a Christian devotional blog that teaches you how to apply the Bible to daily life. How you write (how you translate Scripture) will be hugely impacted by the target audience.

How you would write content to help a single mom with applying Biblical principles to her life and raising kids on her own will vary greatly from writing to an audience of single millennials.

How you write to the older generation is way different than how you would write to teenagers. Age, gender, a season of life, marital status, parenting status…all of these things play a major role in the success (or failure) of your Christian blog.

Knowing how to start a Christian blog means knowing WHO you want to write for (your target audience) will make your Christian blog more successful from the start. The more niched down you make it, the easier it will be to come up with content, monetize the blog (if you chose to do that), and build a loyal following.

It is also important to remember that you should focus on only a few topics (categories) of content and not write about a bunch of different things.  Focusing on maybe 3 general categories will help in really drawing in a loyal following.

Step 3 – Pick Your Blog Name and Domain

The first step towards the physical aspect of setting up a blog is to choose a name for your blog. The name of the blog will be the first opportunity to let your target audience know they’ve landed at the right place! Try to avoid choosing a name that only has a special meaning to you or one this is difficult to spell or pronounce.

Once you’ve settled on a few ideas for your blog name, you will want to make sure that name is available for your domain as well as across all the main social channels. You can check the domain and social handles below, however, do not purchase the domain until prompted to in Step 4).

• Check Domain Availability (Always choose a .com domain)
• Check Social Handles

Having your domain name the same as (or as close as possible to) your blog’s name will help people find it much more easily. For example, if your blog has one name, but your domain is your name – and you tell someone your blog name, that is what they will enter into the Google box to find your site.

It also helps readers follow you on social channels when your handle is the same across all of them. If you can’t get the exact handle across all platforms, make them as close as possible.  For example, our handle on Instagram is @kingdombloggers, but on Twitter is it @kingdomblogger1

Step 4 – Choose a Blogging Platform and Hosting

Once you’ve chosen your blog name and purchased the domain, the next step will be to choose which platform and hosting service you’ll be using.

So what’s the difference between a platform and hosting? The easiest way to explain it is to compare it to a cell phone.

• Platform – this would be the equivalent to the type of phone (operating system) that you have – Apple or Android
• Hosting – this would be similar to which service your phone is managed by – AT&T or Sprint (or others).

By far, the best platform for launching a Christian or faith blog would be WordPress(.org).  There are actually two different WordPress platforms (.com and .org). The WordPress(.com) platform is one of the free blogging platforms, however, I highly recommend against doing that.

While it may be tempting to save money by using a free platform, you will have many limitations on what you can do (the design, adding plugins, monetizing, etc). This platform does offer a paid version, however, it is a bit expensive compared to the WordPress(.org) version.

There are other platforms that enable you to have a free domain name and basic website. If your goal is to grow your blog into a ministry of sorts, I would highly recommend against using any of the free options because they do have significant limitations for growth and customization.

By starting your Christian blog on WordPress(.org), you will be able to have creative freedom from the start AND you will be fully in control of your WordPress site.

To get started, you will need to get signed up for hosting through Siteground then you will do a “one-click” installation of WordPress so you can begin setting up your blog (the fun part!). Read more about Siteground to see why they are the best web hosting service – they even have specialized services specifically for Christian ministries. You can read more about why Siteground is the best web hosting for Christian blogs here.

Step 5 – Install and Setup WordPress

Once you have signed up for Siteground, you will receive an email with instructions for installing WordPress. It is super easy (one click to install it!) and you can get busy setting up your site.

When you first log into your WordPress dashboard, it might be a bit overwhelming trying to navigate around it and figure out what everything is for. Some of the things you’ll need to take care of are:

• Installing a WordPress theme – your dashboard comes with a few standard free themes, however, you’ll want to find and invest in a theme that resonates with your blog’s niche. Themes come with different layouts, varying abilities for adding additional widgets, as well as other things that you’ll want to consider for how you want your site to look and function.
• Installing necessary WordPress plugins – Your WordPress dashboard will come with some plugins already installed and your theme may also come with plugins pre-installed. You may not need all of these and there are some essential plugins (that don’t come pre-installed) that you’ll want to install right away.
• Customizing your theme settings – Although your theme is already set up, you will need to edit your admin settings and possibly adjust the presentation of how pages are displayed.
• Setting up and connecting Google Analytics – Google Analytics enables you to see exactly where your traffic is coming from (once you go live), which posts are getting the most engagement, what search queries are causing your post to show up in results, and so much more!

Step 6 – Map Out Your Blog Structure

If you want to start a Christian blog that truly reaches others, you need to have a solid outline for your blog structure. This starts with deciding on the main categories of content you’ll be writing about.

Remember, these should speak directly to your target audience. This will help you stay focused on serving your audience as it pertains to your blog’s purpose.

Your categories should be visible on your navigation menu at the top of your blog so readers can see right away what you write about.

If you aren’t entirely sure what a good blog structure looks like (or how to go about creating it), I have a comprehensive Blog Planning Toolkit that has several different workbooks for mapping out your blog structure, as well as the ideas for your content.

Step 7 – Set Up Social Profiles

While you may not be using social media in your personal life, it is imperative to the growth of your online ministry that you have social channels established for your blog. Facebook, Twitter, and Instagram are the most common, but other platforms such as Snapchat are becoming increasingly popular with the younger generation.

• Create a profile for each one – using the same branding (header images) across all of them.
• Connect social channels to your blog’s social follow icons.

Once you’ve launched your blog and begun publishing content, you can use a scheduling tool to keep your content publishing throughout the month.

Truth be told, social media can easily become a never-ending time-suck that keeps you so busy you have little time left for actual “productive” work on your blog.  Once you get your blog all set up and are ready to start promoting it on social media, I highly recommend Social Media Content Creation for Christian Writers & Bloggers.

Jessie is our resident Christian social media guru and created this awesome tool to show you how to create and schedule an entire month’s worth of social media content in less than 3 hours!

Step 8 – Optmimze for Pinterest

When first starting a Christian blog, you definitely want to set your blog up to bring traffic from Pinterest. Pinterest will typically be the number one source of traffic to your Christian blog when you first get started – but only if you have your blog AND your Pinterest optimized for success.

If you didn’t know, Pinterest is not a social media channel – it is a search engine. Although it does work off of SEO practices, it is much easier to get your content found on Pinterest than on Google. Steps can take now include:

• Set up (or convert to) a Pinterest Business Account (this is completely free) – A business account enables you to review analytical data about your Pinterest and blog traffic which helps in improving your blog strategy.
• Optimize your Pinterest profile for your niche – This includes your profile name and description, board titles and descriptions, and what you pin
• Ensure you have a Pinterest-worthy, pinnable image on each post – This image should be approximately 600 x 900 (in Canva this Pinterest template is 735 x 1102 which is also great), should be visually appealing and have the post title on it. Simple images without the post title on it won’t get pinned, and if they do, no one will click on it if they see it in their Pinterest feed.
• Ensure your social sharing buttons are highly visible on each post – Make it as easy as possible for readers to share your content on any and all social channels (not just the ones you are on).

If you need some help understanding Pinterest and how to make it work for you, I highly recommend Pinteresting Strategies by Carly Bell. This is the best Pinterest course I’ve taken and has truly helped me grow my accounts for 3 separate Christian blogs. And, she keeps it updated with all the newest Pinterest changes so you know what is going on (because Pinterest makes changes quite often).

Step 9 – Set Up Email for Subscribers

Unlike many other bloggers, I actually recommend against starting an email list right away. The truth is that it takes a lot of work to build a solid plan for just your blog. You need an entirely different plan for building and nurturing an email list.

For the first year, just focus on publishing content that will drive organic traffic to your blog. Then, you can evaluate that traffic and begin working on a solid plan for building an engaged email list.

Related: Building Your Email List

When that time comes, there are some things to keep in mind:

When it comes to sending emails to a list of subscribers, you can’t use your regular email services such as Gmail or Yahoo. They are set up for personal use and can be flagged for spam if you try sending an email to a large group of recipients. Instead, you must create a domain email address (email address that has your blog domain.com) through your web host.

This is completely free to do and you can create more than one to keep track of different types of emails.  Once created, you will then use an Email Service Provider such as ConvertKit or MailerLite to manage the emails. Ensure you have your RSS feed setup and connected to your email service provider and designate which days new posts will be sent out to subscribers.

You should also have a really great Welcome email automation set up to let new subscribers know a little more about your site and when to expect emails from you.

Step 10 – Write Content

The type of content you write will depend entirely on the audience you are trying to reach.

Before you begin writing, however, it is important that you understand the benefits of SEO and why it is so important. SEO (search engine optimization) is basically choosing the best keyword phrase for your post to increase the chances of the post making it to Page One of a Google search.

Not using SEO is like writing a book and stashing it away under your bed where no one can find it! Read more about the benefits of SEO and how to do proper SEO research.

I’ve been asked about what the first post should be about. Do NOT write a “Welcome to my New Blog” post!! Every post you write and publish should fall into one of your main categories so it serves the audience you hope to build. You are writing content that will be found in Google searches.  (Save the “welcome” for your email sequence when a reader subscribe.)

The key to writing content that will actually rank on Google is to ensure that people are actually searching (on Google) for that topic. If they aren’t searching for it, there is no point in writing it!

Step 11 – Publish Your Christian Blog

Congratulations! You can now call yourself a Christian blogger! Once you hit that publish button, your content will be out there for the world to read – and hopefully, find themselves closer to Christ.

A few things to do once your Christian blog has been published:

• Delete the “under construction” plugin if you installed one
• Connect your blog to Google Analytics and Google Search Console
• Create a sitemap and submit it to Google Search Console
• Verify your website for Pinterest

Now it will be time to work on a blog content schedule. This means that you’ll want to come up with a plan for how often you will publish new content (and when) and keep to that schedule as much as possible. A good rule of thumb is to publish once per week.

Start a Christian Blog Today!

Now that you’ve figured out how to start a Christian blog, you are ready to literally share the Glory of God with the entire world! How crazy and surreal is that?!  Blogs about Jesus are becoming increasingly popular as more and more people across the planet are searching for the goodness that comes with knowing Christ.

As you begin getting your ministry blog all set up, be sure to visit the Kingdom Bloggers Category Page where you can find the exact tutorials you are needing.

While this tutorial was a brief overview of how to go about starting a Christian blog, you may need a little more detailed help in getting yours started. Below are two completely FREE courses to help out!

While we may complain about the bad things associated with the Internet, there IS so much good in it as well. The Internet makes it possible for anyone with a desire to serve God to share is His message with the world – literally a worldwide Christian ministry – from the comfort of your home – no matter where you live!

I thank God every day for calling me to create my own Christian blog because it has enabled me to be a catalyst for faith writers across the planet to flood the internet with more and more Jesus!

It has also enabled me to connect with and make new friends with women around the globe as we chat weekly on blogging, Jesus, and life in general (from our different cultures). A Christian blog is truly a powerful way to evangelize across the planet (digital missionary) without ever leaving your house! 

Make sure you follow me on YouTube where I regularly publish helpful tutorials and updated information on all things Christian blogging. You can also join my free Facebook group where you can ask questions and get tech support and mentoring as you begin your Christian blogging journey!

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