Do you feel called to share God's message online but not sure how to start a ministry blog? Faith blogs and online ministries covering a variety of Christian and faith-related topics have become increasingly popular in this new digital age that we now live in. Not only is it a great way to channel your own inner desire to share God's message, but these online ministries serve a much higher purpose – making sure God is where the people are so they can learn more about Him!
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Why Start a Christian Ministry Blog
Faith blogs are the new way to take the Gospel to the people. More and more people are turning to the online world to find answers and information on a variety of topics – including Jesus Christ! Starting a ministry blog is such a life-changing experience – both for you as the writer AND for those who come across your content. We are no longer bound by the confines of our zip code because the Internet makes it possible for us to connect with others literally around the planet!
My own blogging journey has enabled me to connect with some amazing female Christian bloggers from around the globe! These women have wonderful testimonies of their own to share about how God has impacted their lives – and blogging has enabled them to share that with so many people beyond their own church and neighbors. If you have a gift for writing and a burning desire (or maybe you feel a strong calling) to share the love of Jesus and show others how to apply the Bible's teachings to their daily lives, then starting a ministry blog is definitely an outlet you should pursue!
Starting a Ministry Blog – Step by Step Guide
Knowing how to start a Christian ministry blog the right way from the start will save you so much time and energy in the long-run. Contrary to popular belief, it isn't as easy as just creating the website and starting to write. Setting up a blog the right way will provide a solid foundation for you to generate organic traffic – visitors who are actually looking for your content. Aside from the writing aspect of starting a blog, there are some important steps (and a certain order) in setting up your blog that many new bloggers often overlook. I've put together this list of 10 steps to getting your Christian ministry blog ready for success. They include
- Defining your Niche & Target Audience
- Domain and Name Research
- Platform & hosting
- Installing & Setting up WordPress
- Setting up Email
- Setting up Social Profiles
- Setting up Pinterest
- Create Content
- Launching your site
The following Christian blogging tips will help you get your blog set up for success!
How to Start a Ministry Blog – Step 1
Talk to God
The first step in embarking on any new journey is prayer. Starting a ministry is not something to just “jump in and hope it works.” In order to truly honor God, make sure He is with you each step of the way. Maybe you have already prayed about it – keep praying! Not only will He give you ideas on the direction to take (what to blog about specifically), He will also make sure you get the resources that you need to do it right (maybe that's how you landed on this post!). Without prayer, however, you can easily fall into doing things the way YOU think they need to be and not so much how HE wants you to do to it.
How to Start a Christian Ministry Blog – Step 2
Decide on Niche and Target Audience
A niche is basically overall “theme” of what you plan to write about. Yes, “Christian” or “faith” are considered niches – but they are general in nature. Saying you want to start a Christian blog to simply share the love of God with the world is WAY too general. Let's say you wanted to have a Christian Parenting blog. Obviously, the topics would relate to faith and raising a family. But even within the Christian-Parenting category, you can further break it down – parenting teens, blended families, divorce, small children. Each of these types of parents would need and want different advice and Biblical inspiration.
Ideas for Christian Niches
Any of the following general topics could be the focus of your faith blog. Within each category listed below, you could further define the target audience to a specific demographic within that category. (This is just a list of ideas – you can write about literally any topic and add a little Jesus to it!)
- Christian Parenting Blog
- Resources for Christian Women
- Bible Studies
- Chronic Illness/Health
- Targeted by Age/Gender
An example of further defining a general niche would be a Christian blog that teaches you how to apply the Bible to daily life. How you write (how you translate Scripture) will be hugely impacted by the target audience. How you would write content to help a single mom with applying Biblical principles to her life and raising kids on her own will vary greatly from writing to an audience of single millennials. How you write to the older generation is way different than how you would write to teenagers. Age, gender, season of life, marital status, parenting status…all of these things play a major role in the success (or failure) of your Christian blog.
Knowing how to start a Christian blog means knowing WHO you want to write for (your target audience) will make your Christian blog more successful from the start. The more niched down you make it, the easier it will be to come up with content, monetize the blog (if you chose to do that), and build a loyal following. It is also important to remember that you should focus on only a few topics (categories) of content and not write about a bunch of different things. Focusing on maybe 3 general categories will help in really drawing in a loyal following.
Who is Your Avatar is a great resource for helping you define your target audience.
How to Start a Ministry Blog – Step 3
The first step towards the physical aspect of setting up a blog is to choose a name for your blog. The name of the blog will be the first opportunity to let your target audience know they've landed at the right place! Try to avoid choosing a name that only has a special meaning to you. Once you've settled on a few ideas for your blog name, you will want to make sure that name is available for your domain as well as across all the main social channels. You can check domain and social handles below, however, do not purchase the domain until prompted to in Step 4).
Having your domain name the same as (or as close as possible to) your blog's name will help people find it much more easily. It also helps readers follow you on social channels when your handle is the same across all of them. If you can't get the exact handle across all platforms, make them as close as possible. For example, our handle on Instagram is @kingdombloggers, but on Twitter is it @kingdomblogger1
Starting a Christian blog is easy with this 12-step tutorial! #christianbloggers #kingdombloggers #startablog Click To Tweet
How to Start a Ministry Blog – Step 4
Platform & Hosting
Setting up a blog involves choosing which platform and hosting you will use. So what's the difference between a platform and hosting? The easiest way to explain it is to compare it to a cell phone.
- Platform – this would be the equivalent to the type of phone (operating system) that you have – Apple or Android
- Hosting – this would be similar to which service your phone is managed by – AT&T or Sprint (or others).
By far, the best platform for launching a Christian or faith blog would be WordPress(.org). There are actually two different WordPress platforms (.com and .org). The WordPress(.com) platform enables you to start a blog for free, however, I highly recommend against doing that. While it may be tempting to save money by using a free platform, you will have many limitations on what you can do (the design, adding plugins, monetizing, etc). This platform does offer a paid version, however, it is a bit expensive compared to the WordPress(.org) version.
By starting your Christian blog with WordPress(.org), you will be able to have creative freedom from the start AND you will be fully in control of your website. To get started, you will need to get signed up for hosting through Siteground then you will do a “one-click” installation of WordPress so you can begin setting up your blog (the fun part!). Read more about Siteground to see why they are the best web hosting service – they even have specialized services specifically for Christian ministries. You can read more about why Siteground is the best web hosting for Christian blogs here.
How to Start a Christian Ministry Blog – Step 5
Install & Set Up WordPress (theme, plugins, etc)
Once you have signed up for Siteground, you will receive an email with instructions for installing WordPress. It is super easy (one click to install it!) and you can get busy setting up your site. When you first log into your WordPress dashboard, it might be a bit overwhelming trying to navigate around it and figure out what everything is for. Some of the things you'll need to take care of are:
- Installing a great theme – your dashboard comes with a few standard free themes, however, you'll want to find and invest in a theme that resonates with your blog's niche. Themes come with different layouts, varying abilities for adding additional widgets, as well as other things that you'll want to consider for how you want your site to look and function.
- Installing necessary plugins – Your WordPress dashboard will come with some plugins already installed and your theme may also come with plugins pre-installed. You may not need all of these and there are some essential plugins (that don't come pre-installed) that you'll want to install right away.
- Customizing your theme settings – Although your theme is already set up, you will need to edit your admin settings and possibly adjust the presentation of how pages are displayed.
- Setting up and connecting Google Analytics – Google Analytics enables you to see exactly where your traffic is coming from (once you go live), which posts are getting the most engagement, what search queries are causing your post to show up in results, and so much more!
How to Start a Ministry Blog – Step 6
Set up Email & RSS Feed
Having your email system set up is an important, (and often overlooked) step in setting up your Christian site. People of faith love reading blogs about Jesus, so make it easy for them to continue reading it by getting them on your email list from day one. At a minimum, you want to ensure that you provide a way for readers to subscribe to your blog so they can get an update when new posts are published. Aside from simply enabling them to continue reading your blog, creating an email list is essential in being able to communicate directly with your audience.
When it comes to sending emails to a list of subscribers, you can't use your regular email services such as Gmail or Yahoo. They are set up for personal use and can be flagged for spam if you try sending an email to a large group of recipients. Instead, you must create a domain email address (email address that has your blog domain.com) through your web host. This is completely free to do and you can create more than one to keep track of different types of emails. Once created, you will then use an Email Service Provider such as ConvertKit or MailerLite to manage the emails. Ensure you have your RSS feed setup and connected to your email service provider and designate which days new posts will be sent out to subscribers.
You should also have a really great Welcome email automation set up to let new subscribers know a little more about your site and when to expect emails from you.
How to Start a Ministry Blog – Step 7
Set up Social Media Profiles
While you may not be using social media in your personal life, it is imperative to the growth of your online ministry that you have social channels established for your blog. Facebook, Twitter, and Instagram are the most common, but other platforms such as Snapchat are becoming increasingly popular with the younger generation.
- Create a profile for each one – using the same branding (header images) across all of them.
- Connect social channels to your blog's social follow icons.
- Ensure blog posts are set to automatically publish to the social channels.
Once you've launched your blog and begun publishing content, you can use a scheduling tool to keep your content publishing throughout the month.
How to Start a Ministry Blog – Step 8
Set up a Business Pinterest
Of all the blogging tips for beginners that I can give you, getting your Pinterest profile set up properly is probably the most important! Pinterest will typically be the number one source of traffic to your Christian website – but only if you have your blog AND your Pinterest optimized for success. If you didn't know, Pinterest is not a social media channel – it is a search engine. Although it does work off of SEO practices, it is much easier to get your content found on Pinterest than on Google. Steps can take now include:
- Set up (or convert to) a Pinterest Business Account (this is completely free) – A business account enables you to review analytical data about your Pinterest and blog traffic which helps in improving your blog strategy.
- Optimize your Pinterest profile for your niche – This includes your profile name and description, board titles and descriptions, and what you pin
- Ensure you have a Pinterest-worthy, pinnable image on each post – This image should be approximately 600 x 900 (in Canva this Pinterest template is 735 x 1102 which is also great), should be visually appealing and have the post title on it. Simple images without the post title on it won't get pinned, and if they do, no one will click on it if they see it in their Pinterest feed.
- Ensure your social sharing buttons are highly visible on each post – Make it as easy as possible for readers to share your content on any and all social channels (not just the ones you are on).
Pinterest for Bloggers is a really great course that will walk you through the steps of optimizing your profile and creating really great pins that convert.
Be sure to also read more on Pinterest for your blog:
- How to use Pinterest for your blog
- The Truth About the Yoast Plugin
- The Truth About Blogging Stats
- The Benefits of Hiding Pinterest Images
- Having a Solid Pinterest Strategy for Your Blog
How to Start a Christian Ministry Blog – Step 9
Write 5-6 posts (cornerstone, internal linking)
Before you begin writing, it is important that you understand the benefits of SEO and why it is so important. SEO (search engine optimization) is basically choosing the best keyword phrase for your post to increase the chances of the post making it to Page One of a Google search. Not using SEO is like writing a book and stashing it away under your bed where no one can find it! Read more about the benefits of SEO and how to do proper SEO research.
Prior to actually launching your Christian blog, you will want to have a handful of posts already published. Many new bloggers will get everything set up on their sites and launch it with only 1 or 2 posts – or will write the first post after they make the site live. BIG MISTAKE!! Have content for your readers so they'll want to keep coming back for more. This will also help you to not have to rush to create content right after the launch.
How to Start a Christian Ministry Blog – Step 10
Publish Your Blog!
Congratulations! You can now call yourself a Christian blogger! Once you hit that publish button, your content will be out there for the world to read – and hopefully, find themselves closer to Christ.
A few things to do once your Christian blog has been published:
- Create a sitemap with the Yoast Plugin
- Submit your sitemap to Google for indexing
- Verify website for Pinterest
- Pin one pin from each post to your Blog Board or most relevant board
Welcome to the Christian Blogger Family!
Now that you've figured out how to start a ministry blog, you are ready to literally share the Glory of God with the entire world! How crazy and surreal is that?! Blogs about Jesus are becoming increasingly popular as more and more people across the planet are searching for the goodness that comes with knowing Christ.
While we may complain about the bad things associated with the Internet, there IS so much good in it as well. The Internet makes it possible for anyone with a desire to serve God to share is His message with the world – literally a worldwide Christian ministry – from the comfort of your home – no matter where you live! I thank God every day for this Blessing because it has enabled me to be a catalyst for faith writers across the planet to flood the internet with more and more Jesus! It has also enabled me to connect with and make new friends with women around the globe as we chat weekly on blogging, Jesus, and life in general (from our different cultures). Through a Christian blog, you truly have the power to impact and change the world! Be sure to check out Get Your Blog On – a free course that walks you through all the steps for setting up your blog.
If you are really serious about wanting to start and/or grow your Christian blog ministry, you might want to consider joining the Kingdom Bloggers Membership. We are currently being hosted by our Sister site (Girl Bosses Rock), but we have a completely separate FB group for our Christian content creators. The Membership provides complete access to all of the blogging courses (current and future courses), as well as the private Facebook group where we have weekly Zoom calls and live training. Members are also able to get direct support from me for problem areas or tech support. And, all members are able to be a contributing author for the Kingdom Bloggers site.
**Within 3 months of launching the site, Kingdom Bloggers is receiving over 10k monthly page views and already has a handful of posts ranking in the Top 5 of Google results (one is on Page One). Being a contributor to Kingdom Bloggers provides high-quality backlinks and all members work to help promote and share each others' content from their own blog ministries!
For more tips and resources on getting starting and growing your Christian blog ministry, be sure to read:
- 5 Reasons Siteground is the Best Web Hosting for Christian Blogs
- Benefits of SEO for Christian Bloggers – SEO Matters!
- Pinterest for Christian Bloggers – The Key to Growing Your Christian Blog Ministry