As Christian bloggers, our goal is to share our love of God with others online. The majority of your blog posts are usually centered around a Christian topic or approach to something. Your target audience is typically other Christians seeking certain content online. But should you also be trying to reach those who either don't know Christ or aren't necessarily seeking Christ-centered content when looking up something on Google? By applying the Sneaky Jesus approach to Christian blogging, you can increase the chances of having a Biblical answer on Page One of Google results regardless of what the search was for.
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The Sneaky Jesus Approach to Christian Blogging
While we hope that others who are searching for Christian content online will find their way to our blogs, shouldn't we be MORE concerned with getting Jesus in front of those who may not be looking for Him? A Christian blog is literally a worldwide ministry for sharing the gospel with others across the planet. So how can you use your ministry to reach those who are NOT looking for God? By applying the Sneaky Jesus approach to creating your content.
By the way, if you haven't yet started your Christian blog, be sure to read 10 Steps to Starting a Christian Blog Ministry.
How Most People Search on Google
You already know that SEO is the key to getting your content found in search results. By researching and figuring out what people are searching for in that Google search box, you can create content centered around it and get your posts to come up in results for that search term. Although many people do enter search queries with phrases that indicate they are seeking Christian content, millions and millions (maybe even billions) more use generic search phrases. For example, as a Christian mom, I might be seeking for advice on dealing with toddler tantrums but I wouldn't necessarily do a search for something like “how to deal with a toddler tantrum as a Christian mom.” I would most likely just do a search for “how to deal with a toddler tantrum.”
And, of course, those NOT seeking a Biblical answer (those who maybe don't even know Christ) would only use general search terms for what they are looking for. Think about the person who might be down on their luck and looking for dating advice or tips for rebuilding their life after a divorce. These could be very broken souls that don't know the love of Jesus. Imagine them finding your post during their search, and because of your words, they make the decision to begin following Christ!
And what about the very lost person who is searching for how to cheat on their wife and not get caught (BTW, “how to cheat on your wife” has a monthly search volume of 880!). Your loving translation of God's word and encouraging words could save his marriage (and his soul)! How amazing would it be to provide a Jesus answer to any question being asked on Google?
Introduce more people to Christ with the 'Sneaky Jesus' approach to blogging! #ChristianBloggingTips #ChristianBloggers Click To Tweet
Sneaky Jesus Blogging – Take God Out of the Equation
Wait! What? Take God OUT of the equation? Said no Christian ever!! Hear me out because we are going to put Him back in, but where it matters most.
I'm sure we can all agree that for those who don't know the Lord, having Jesus up front and “in your face” is the quickest way to get them to turn and run the opposite direction, right? We all have that one friend that constantly talks about how “irritating and annoying those Christian folks are” because we are always telling them the Bible is the answer to their problems. The direct approach isn't always the best approach – and usually isn't when it comes to introducing others to God.
Sneaky Jesus means writing content about general life stuff – the typical things people search for online (as it applies to your general blog's niche). But instead of giving it a title that clearly indicates it is a Christ-centered article, give it a general title that matches the issue. As you begin writing the actual content, draft it in a way that isn't centered around the Biblical advice or answer you are trying to provide.
Focus on the issue (the searched topic) but add small hints of Biblical advice or scripture here and there. They'll read the article because it offers a solution to the problem they are having – BUT – it also will show them how Jesus just might be the true answer they didn't know they were looking for! For example, “how to get ahead in life” has a monthly search volume of 720. This person clearly isn't seeking a Biblical answer, but by writing a post focusing the SEO for that subject, you just might show someone for the first time how putting God first in everything results in a better life.
To reach more people for Christ, start taking God OUT of your blog post research! #ChristianBloggingTips #KingdomBloggers #ChristianBloggers Click To Tweet
Sneaky Jesus for the Non-Christian Blog
For those of you who may have a blog that isn't necessarily a “faith blog,” you can still use the Sneaky Jesus approach to your blogging in order to introduce Jesus subtly to your audience. When I first started my other blog, Girl Bosses Rock, my goal was to empower women to take control of their finances and their overall life. There are very few posts on that blog that have titles indicating faith content, and the actual CONTENT is scarce on the referencing my faith. But, except for the blogging posts, all of the other posts begin with a verse of scripture. For some posts, that single verse was the only piece of “Jesus” in the entire post. The post was created to say “this is how Jesus can help you” but was just general help in the topic area. I can't tell you how many times I got messages from readers saying they never really read the Bible until they saw the verses I added to the posts.
So even if your blog wasn't necessarily created to be a “faith” blog, you can still use your platform to share God's love in a very subtle way. Many people who don't know Him already, can begin to know Him by the subtle references you add here or there. Sharing Jesus with others doesn't always have to be outright and obvious. By offering “hints of Jesus,” they often won't even realize what's happening until they realize the truth – that God's love really does make a difference in your life!
Sneaky Jesus on Pinterest
Pinterest is another perfect place to implement the Sneaky Jesus strategy to possibly introduce Christ to new people. We all know that Pinterest is crucial for driving massive traffic to your blog. I'm sure you've heard other “Pinterest experts” say that you should only have boards that directly relate to your blogging niche. While the majority of your boards should be related to your blog's niche and be boards that you could pin one of your own posts to, you should also have what I call “second and third cousins” boards. These are boards that are somewhat or “sort of” related.
Let's say you are a Christian parenting blogger. Your boards don't have to be ALL “Christian” centric. Add some boards for general parenting categories. Add some boards for women's and children's fashion (because moms do need to and enjoy shopping). If someone saves one of your fashion pins (or other non-Christian parenting pins), then your regular pins will begin showing up in their feed. Maybe they aren't a “Christian parent” but they see one of your Christian parenting topic pins in their feed and click through to your blog. What if this was a young mother who was never taught about God but your articles (found through that initial fashion pin) begins to pour into her the Biblical encouragement that she never knew she needed? Sneaky Jesus!
Be sure to follow Kingdom Bloggers on Pinterest!
Another great example of Sneaky Jesus on Pinterest is to create different pin graphics for your blog posts and change up the titles on them. Whether the post is an outright Christ-centered post or it is a Sneaky Jesus post (a general topic with some Biblical advice sprinkled in), make some of the pins with titles that in no way indicate it is a faith-based article. Most people don't know they need a God answer and would not naturally click on a pin advertising faith. But you never know who may happen upon it and come to know Christ as a result. Even if a few get irritated because it was a faith post, is it not worth it because of the ONE that did speak to?
Here are 2 examples of pins leading to the same post but marketing to different audiences on Pinterest:
Reach More People For Christ with Sneaky Jesus Blogging
Christian blog ministries truly have the power to bring more people to Christ than a (physical) church because the content is accessible to anyone with an Internet connection. By using the Sneaky Jesus approach to Christian blogging, you can get your blog content in front of those who may not have known they were looking for it. No matter the question or search query entered into that Google search box, you can bet the Bible has an answer for it.
If you are really struggling to get your Christian Blog optimized and seeing more organic traffic, you might consider joining the Kingdom Bloggers Membership. Right now we are being hosted by our sister site, Girl Bosses Rock, but we have a separate group exclusively for Christian bloggers. The Membership enables you to join our weekly live Zoom training where we dive deep into all aspects of building and growing your blog ministry, as well as one-on-one support (and helping you to narrow down your target niche).
Be sure to read more Christian Blogging Tips below!
- The Importance of SEO and the Truth About the Yoast Plugin
- Understanding the Numbers: The Truth About Blogging Stats
- The Truth About Blog Traffic – Optimizing Your Christian Blog For Success